Website Design
A look at rebranding and rebuilding a client's website
The Task
Our client was in need of a digital presence overhaul, starting with a new website.
The new site needed to have better functionality, a modern design, and an easier way to make appointments. The primary objective was to build and rebrand the site so that it clearly depicts who they are and the high level of service they provide for their patients.
The Solution
We began by creating a brand kit with a fresh new color palette to use as the foundation for the design. We built the website from the ground up using eye-catching imagery that highlighted the brand's new style while focusing on their target demographic. We kept ease of use at the forefront of the design process, leading to a more intuitive way to navigate the site. The end result is a site that reflects the brand's new look with a better user-experience.
There was a lot of information, but too much text can be overwhelming to take in. It was difficult to find where to make an appointment.
Before
We replaced wordy paragraphs with more visual elements and concise calls to action to improve user-experience.
After
The previous Locations page didn’t have images of the locations so customers didn’t know what to expect when visiting. It also lacked individual location pages with important information like their individual hours of operation or customer reviews.
Before
Each location is listed with a store front image, making it easy to find at a glance. You can call your location at the press of a button, or click the location name to access the local landing page with more information, including individual location hours, maps, and reviews.
After
The Results
An overall increase in appointment requests and website traffic.
