Where strategy meets storytelling— creating content that’s designed to catch attention and connect.

I develop strategic social content tailored to your brand voice and audience, through planning, concepting, and creating platform-native assets like short-form video, graphics, and carousels that drive engagement and strengthen brand identity.

• Planning & directing on-site social shoots

• Social photography & filming

• Graphic Design

• Video Editing & Creation

  i.e TikToks, Reels, & YouTube Shorts

• Copywriting

  *~ Can confirm I am chronically online ~*

The voice behind some of your favorite brands, Social media engagement and monitoring is where I got my start!

Since then, I’ve grown my skillset and worked my way over to the creative side, but I still love shaping brand voice and engaging with fun opportunities! 

i.e. they just pull me in for the witty responses and surprise & delight opps now! 😜

Work for my past Social Media Management roles included:

• Community Management - engaging with fans and customer service complaints, routing customer cases to the appropriate client teams

• Outbound Engagement - finding brand relevant conversations to join and opportunities to capitialize on

• Creating Brand-voice specific Social Response Guides

• Crisis Management - Coordinating with clients to craft Crisis Response guidelines and holding statements for social crises

• Topic & sentiment tracking

• Content scheduling & publishing

Clear, impactful messaging that connects with real humans. 

I love a little help from AI every once in a while, but also know people can tell the difference between authentic messaging and chatgpt (I call mine chatty). I craft human-centered campaign copy, brand voice guidelines, and social response frameworks, including crisis statements, to ensure brand clients communicate confidently and consistently—even in high-pressure moments. 

P.S. I do love an em dash ;)

I plan, design, and manage high-performing email campaigns that drive action. (One of my client’s average open rate nearly doubled last year AND they saw a major increase in online appointments!) From audience segmentation and content strategy, to design and publishing, I create emails that engage subscribers and deliver measurable results.

Data-driven insights turn performance into strategy. I analyze key metrics across platforms to evaluate content effectiveness, identify growth opportunities, and provide actionable recommendations that continuously improve performance. Sometimes it’s about driving traffic and sometimes it’s about creating a moment, I like to do both!

I oversee client projects from start to finish, making sure everything runs smoothly and stays aligned with the overall goals.

I work closely with cross-functional teams to plan, execute, and communicate throughout the process, keeping everyone on track and moving forward. I also collaborate with C-suite leadership to define priorities and deliverables, then turn those big-picture goals into clear, actionable steps for the team.