My Work
Social
Below is social content I concepted, filmed, and edited for Captain D’s! More brands to come soon.
The client tasked us with creating social content that focuses on two of their core brand pillars: Craveability & Value. They also wanted the content to highlight Captain D’s $5.99 Meal Deals.
Create a short form video for Instagram & TikTok highlighting an experience customers could see themselves doing, focusing on the feeling and the food.
You Can have Captain D’s Whenever You Want 🤗
We don’t use our free will enough! The best part of being an adult is that you can get your favorite meal anytime you want, for just $5.99 at Captain D’s.
Film a Reel showing the experience of enjoying Captain D’s - you see the sign in the distance, walking up to the front door and opening it, ordering at the register, sitting down to your meal, dipping shrimp in cocktail sauce, taking a bite out of fish, and smiling looking content.
This Reel performed better than 90% of other Reels this quarter
Incorporating people helps shift the focus from solely marketing messages to authentic connections, which can improve engagement by over 30%. - Contentful, 2025
social content styled & shot by me
The client requested a “fun, out-of-the-box way” to drive engagement, while continuing to hit their core values - this time focused on Variety, showing both new featured Meal Deals and some of their classic menu items.
Drive post engagement and highlight the variety & craveability of Captain D’s new meal deals through a video that involves the viewer in an active way.
What Should You Order Next? 🤔
Create a variety-focused reel where photos of featured value meals and core menu items are all cycling through quickly and when the user taps the screen and holds it, it pauses on one - that’s the meal they should try next!
This Reel saw 42% more interactions than other reels posted that month
Differentiate Captain D’s from other QSR’s and appeal to customers seeking an affordable seafood adventure.
Lean into seafood niche and create an experience where the food looks delicious, and for just a moment the customer gets a taste of a tropical get away.
Take a Tropical Vacay 🌴
Create a reel that feels like a tropical getaway with Captain D’s. The first frame shows Palm leaves, they part to reveal the Seafood Trio and key lime pie plated over a water ripple table top with a blue sky background. Featured audio will be the sound of the beach, waves crashing, and seagulls in the distance.